A guide to pillow lifespan and replacement
Enjoy better sleep by knowing when to replace your pillow
A quality pillow is essential for restful sleep, but even the most luxurious option won’t last forever. Over time, pillows lose their shape, support, and can collect dust mites or allergens. So how long should you keep your pillow — and when is it time for a replacement?
Pillow lifespan by type
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Down & feather pillows: typically, last 2 to 5 years with proper care. Natural fill can last longer if cleaned and protected regularly. With proper care, some down & feather pillows last well over 10 years.
- Down alternative pillows: usually last 1 to 2 years, as synthetic fills tend to flatten more quickly.
- Memory foam & latex pillows: may last 2 to 3 years or more, depending on density and use.
Signs it’s time to replace your pillow
- Your pillow loses shape, or constant fluffing doesn’t restore comfort.
- It feels lumpy, flat, or uneven.
- It causes neck or shoulder pain, or triggers allergies.
- Stains or odors remain after cleaning.
- It fails the “fold test”: fold your pillow in half, and if it doesn’t spring back, it’s time for a new one.
How to make your pillow last longer
- Always use a pillow protector and wash it regularly.
- Fluff your pillows daily and air them out often.
- Spot clean spills promptly and deep clean only when necessary — always follow care instructions.
- For feather and down pillows, professional laundering once a year helps keep them fresh and extends their lifespan.
Warranty and care reminders
Our down pillows come with a 6-year warranty — a testament to their quality and durability. To keep your warranty valid, it’s important to follow our care guidelines carefully. Improper washing or excessive wear can void the warranty. Protect your investment by caring for your pillow the right way.
Need help picking a new pillow?
Try our quick pillow match quiz to find your perfect fit.
In summary
A premium feather or down pillow can deliver years of cozy, supportive sleep — but regular care and timely replacement are key to keeping your sleep healthy and comfortable. If your pillow no longer supports you or feels fresh, it’s time to treat yourself to a new one. You’ll feel the difference every morning.